Tesladesigns is a creative consultancy that uses technical writing and illustration simplify complexity. I combine art and science to capture the imagination of their customers. I calculate the conditions required for the success of brands, products, and services. 

Living in Florida, we are drawn to nature’s constant coming together and falling apart. Its beauty is quieter here, revealed only when you get close. It is not the same as the majestic Colorado Rockies or the wind-swept northwest coast. On Florida’s west coast, there is sugary white sand, turquoise water, and a warm tropical breeze. And there are always new restaurants, bars, hotels, and beaches waiting to be explored. 

Beauty, it seems, is transitory, especially nature’s beauty. Like many people, I am constantly making sense of change. My passion is to capture the emotional imprints made or that need to be made by a brand, restaurant, locale, and events. 

 This website is dedicated to my wife and daughters, who have helped me embrace change and make sense of it.